Marketers create everything in the computer. Billboards to brochures. It's been like that for two decades.
Most marketers don't use their skills to make databases. The nerds in the IT department do that.
At metasphere media we create and maintain dozens of databases. Some are ours, some are our clients'. We store the graphics in the databases and then do short run in-house printing on laser printers, templates for long run printing at commercial printers, personalized post cards, direct mail pieces, and even, yes, personalized junk email.
We can reach thousands of customers in days, even minutes.
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